As a smaller marque in a crowded marketplace, it is often hard to break through the clutter of the "big boys" in order to tell the story or offer a product to the masses. Such is the case with Mitsubishi. In the United States on its own since 1983 (it built vehicles under Chrysler's nameplates prior), the Japanese automaker has struggled to find its voice in a marketplace that has grown more and more fierce...
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