2023 Lincoln Aviator in Wayne, MI - $38,280

If you are having a moment of deja-vu, its not your imagination. Lincoln did in fact offer an SUV of this same name from 2002 to 2005. But there is where the similarities end. Introduced at the 2018 New York Auto Show, the Aviator prototype offered a preview of The Lincoln Motor Company’s newest vehicle along with a glimpse into the brand’s future, which is moving toward a broader portfolio of utilities and electrification in conjunction with effortless services.

As more consumers choose the spaciousness and capability of SUVs, Lincoln unveils Aviator, a distinctive three-row plug-in hybrid production preview. The “teaser” model serves to preview the direction Lincoln plans to take with its newest SUV when the production model goes on sale next year.

“The Lincoln Navigator continues to turn heads and bring new clients to the brand,” says Joy Falotico, president, The Lincoln Motor Company. “We believe Aviator’s elegant design, state-of-the-art technology and refined plug-in hybrid option will draw even more clients to the Lincoln showroom, including families who are looking for three-row capability.”

The Aviator marks the debut of an all-new platform for Ford Motor Company. While the prototype is rear-wheel drive, the architecture is designed for multiple powertrain layouts, including all-wheel drive and front-wheel drive. The platform also serves to enhance Aviator’s elegant proportions, with a long wheelbase allowing for a spacious second and third row. Adopting design cues from the Lincoln Continental and Lincoln Navigator, the Aviator adopted conservative exterior styling.

Inside the passenger cabin, the effortless experience begins even before entering the Aviator, as owners can use their smartphone as a key. When it debuts on the production SUV, Phone as a Key technology is expected to be one of the industry’s leading systems. Activated through the Lincoln Way™app, it allows owners to lock and unlock, open the trunk and, most importantly, start and drive the vehicle – no smart key fob is necessary.

Aviator’s spacious, airy cabin accentuates horizontal lines, minimizing visual clutter to deliver a soothing sanctuary. A thoughtfully designed steering wheel is intended for ultimate ease of use, with only subtle finger movements needed to access the many functions it houses.

As comfort is paramount with Aviator, the amenities continue with Perfect Position seats offering 30-way adjustability and massage capability, while flexible second-row seats can recline and slide forward for easy access to the spacious third row. Wireless phone charging is located in the front armrest, while a convenient media bin is available for passengers in front as well. Multiple power outlets are located throughout the cabin, while standard Wi-Fi ensures everyone stays connected.

An all-new Lincoln Black Label-inspired theme harmoniously combines Shearling Beige and Lunar Gray to further elevate the ambience. Machine-turn aluminum appliqués, brushed in small circles to replicate the shape of early aviation instruments, enhance the theme. The supple leather of the seats is minimally processed to retain its natural texture.